What you'll learn
- Turn every project into marketing with transformations, 3D walkthroughs and before/after stories
- Collect video testimonials and client stories people share
- Use Reels, live video and authentic site content to generate leads
- Optimize your Google Business Profile and run targeted ads
- Capture leads with email newsletters, free guides and lead magnets
- Partner with builders, realtors, architects, contractors and suppliers
About this book
Talent alone doesn’t fill a design calendar. Homeowners need to see your work, trust your process and find you when they’re ready to renovate. This book gives interior designers 50 practical ways to make that happen.
It shows how to turn every project, from luxury apartments to budget makeovers, into marketing: before-and-after transformations, 3D walkthroughs, lessons from mistakes and fixes, and client video testimonials. You’ll learn social media strategies that attract leads rather than just likes, including short videos with strong hooks, showing your face, going live and sharing real site progress.
For people actively searching, it covers your Google Business Profile, local search, targeted ads, and capturing leads with newsletters and free guides. Offline, it shows how to build referral partnerships with builders, real estate agents, architects, contractors and suppliers, and how small gestures and follow-ups keep past clients sending new ones your way.
Frequently asked questions
Is this book for new or established designers?
Both. Beginners get a full client-acquisition system; established designers get new channels and partnership ideas.
Does it cover social media?
Yes. It includes detailed strategies for short-form video, live content and turning followers into leads.
Does it include offline marketing?
Yes: partnerships with builders, realtors, architects and suppliers, plus exhibitions and showroom relationships.
Is it available in paperback?
Yes, on Amazon US and Amazon UK, plus the Kindle eBook.