Beauty & Salon
Start a Home-Based Beauty Business That Actually Gets Clients
A straight-talking guide to going from a spare room and a chair to a fully booked home beauty business, with the steps to find clients, price properly and get rebookings.
All books
Kindle and paperback guides for small business owners, on Amazon US and UK.
Restaurants
A Beginner's Guide to Restaurant Marketing
A practical, step-by-step marketing plan for restaurant owners who want more diners, busier weeknights and customers who keep coming back, using both online and offline methods.
Real Estate
50 Practical Strategies for Real Estate Business
A punchy playbook of 50 practical strategies for real estate agents who want more leads, more referrals and a reputation that makes clients call them first.
Health & Wellness Clinics
The Ultimate Guide to Marketing Your Physiotherapy Clinic
50 practical marketing strategies for physical therapy and physiotherapy clinics that want more new patients, more referrals and a stronger local reputation.
Beauty & Salon
Practical Strategies to Double Your Salon Bookings and Revenue
50 real-world strategies for salon owners and stylists who want fuller chairs, more repeat clients and higher revenue, without depending on word of mouth alone.
Restaurants
Restaurant Marketing Guide: How To Market Your Restaurant
A guide to marketing a restaurant by looking at it as a customer would: building a stronger brand, positioning against competitors and hiring the right people.
Restaurants
Step By Step Guide To Restaurant Consulting Business For Newbies
A short, to-the-point introduction for anyone who wants to become a restaurant marketing consultant, with the basics of restaurant marketing.
Restaurants
The Practical Guide to Market Your Restaurant and Win Customers
A practical guide to restaurant marketing: building a brand, using social media and your website, handling reviews and standing out from competitors.
Pet Sitting
How to Start a Home-Based Pet Sitting Business (Complete Guide)
A marketing-first guide for home-based pet sitters and dog boarders who need more clients, fuller bookings and a referral engine, without discounting themselves.
Pet Sitting
Start a Home Pet Sitting Business
A complete, US-focused guide to starting a professional pet sitting business from home: setup, legal basics, pricing and 50 ways to land your first clients.
Pet Sitting
Step By Step Guide To Pet Sitting Business
A short introduction to starting a pet sitting business: the demand, the pros and cons and enough to help you kick-start your first steps.
Health & Wellness Clinics
How To Market A Dental Clinic
A short, common-sense introduction to marketing a dental clinic: why many owners stall after a strong start and how steady, simple marketing builds market share.
Health & Wellness Clinics
Proven Strategies to Market Your Yoga Clinic and Attract More Clients
A complete marketing roadmap for yoga studios and yoga therapy clinics, from local SEO and social media to retention, community and partnerships.
Health & Wellness Clinics
Step By Step Guide To Home Based Aerobic Center Consulting Business For Newbies
A short guide to offering marketing consultancy to aerobics and fitness centers, which depend on a local audience and need targeted marketing.
Health & Wellness Clinics
Step By Step Guide To Home Based Dental Clinic Consulting Business
A short guide for marketers who want to work with dental clinics: why clinics need marketing help and how a consultant can offer it.
Health & Wellness Clinics
Step By Step Guide To Home Based Gym Marketing Consulting Business For Newbies
A short guide to becoming a freelance marketing consultant for gyms and small businesses that cannot afford a marketing department.
Health & Wellness Clinics
Step By Step Guide To Yoga Marketing Consulting Business For Newbies
A short guide to working as a marketing consultant for yoga centers: shaping the brand and attracting new students.
Health & Wellness Clinics
The Practical Guide to Dental Clinic Marketing
A short marketing guide for dentists who want a fuller patient list: understanding what motivates people, offering value first and building a sense of belonging around your practice.
Interior Design
50 Real Client-Getting Strategies for Interior Designers
50 practical marketing strategies for interior designers who need a steady flow of paying clients, using their projects, social media and industry partnerships.
Jewelry & Retail
50 Proven Jewelry Strategies to Make Your Store the Talk of the Town
50 actionable marketing strategies for jewelry stores, boutiques and online jewelry brands that want more buzz, more sales and more loyal, high-value clients.
Car Rental
Accelerate Your Business: Car Rental Business Strategies That Work
A no-nonsense growth guide for car rental owners: attract high-intent renters, increase direct bookings and turn one-time customers into repeat business.
Business & Marketing Consulting
How Not To Fail In The Small Business
A very short read on why many new businesses close within a year or two: no real understanding of the business and no plan for when things go wrong.
Business & Marketing Consulting
Step By Step Guide To Digital Marketing Consulting Business
A short guide to starting a digital marketing consultancy for business owners who lack the time or knowledge to do online marketing themselves.