What you'll learn
- Build a social media presence that shows your food, team and atmosphere
- Create offers that drive visits (combo meals, limited-time deals, theme nights)
- Turn one-time diners into regulars with loyalty and referral programs
- Partner with local businesses, charities and events to reach new customers
- Use email, food photography and online ordering to grow direct sales
- Develop a signature dish and experiences people talk about
About this book
Most restaurants don’t struggle because the food is bad. They struggle because not enough of the right people know about them, and too few first-time guests come back. This guide gives restaurant owners a clear plan for fixing both.
It works through restaurant marketing one practical step at a time. You’ll start with the basics that bring people through the door, such as a strong social media presence, great food photos and well-timed offers, then move on to what builds long-term loyalty: personalized experiences, loyalty and referral programs, and using customer feedback to improve.
The book mixes modern tactics (email campaigns, online ordering, social media) with proven offline ideas that still work: themed evenings, private events, partnerships with nearby businesses and sponsoring local causes. Each idea comes with the steps to put it into practice, so you can pick a few this week and build from there.
Why this book is different: it’s written for owners and managers, not marketing specialists. There’s no jargon and no expensive software required, just ideas you can start using right away.
Frequently asked questions
Is this book suitable for a brand-new restaurant?
Yes. It covers the basics a new restaurant needs to get noticed, plus the loyalty and referral systems that keep customers coming back once you're open.
Do I need a big marketing budget?
No. Most strategies rely on your time, your food and your community rather than paid advertising.
Does it cover online and offline marketing?
Yes. It combines social media, email and online ordering with local events, partnerships and in-restaurant experiences.
Is it available in paperback?
Yes. It's available as a Kindle eBook and a paperback on Amazon US and Amazon UK.