What you'll learn
- Define your ideal clients, goals and marketing budget
- Win local search with your Google Business Profile, citations and reviews
- Build a social media, YouTube and email presence that fills classes
- Run promotions such as intro offers, referrals, workshops and collaborations
- Improve retention with loyalty programs, personalization and milestones
- Grow through community, partnerships and corporate wellness programs
About this book
Standing out in the wellness industry takes more than great classes. This book is a complete marketing roadmap for yoga studios and clinics, organized into nine clear sections you can work through in order.
It starts with the fundamentals: who your ideal clients are, what you want to achieve and how to budget. Then it covers local SEO (your Google Business Profile, local citations and reviews) so people nearby find you, followed by digital marketing through social media, targeted ads, YouTube demonstrations and email.
The later sections focus on growth that lasts: promotions like introductory offers, workshops and referrals; retention through loyalty programs and personalized experiences; community-building and word of mouth; and partnerships with wellness professionals, local businesses and corporate wellness programs. The final chapters explore advanced ideas such as virtual classes, retreats, content libraries and a distinctive brand story.
Frequently asked questions
Is this book for yoga studios or yoga therapy clinics?
Both. It works for traditional studios and clinics offering yoga for health, stress relief or rehabilitation.
Does it cover online classes?
Yes. The advanced section covers virtual classes, content libraries and apps.
Will it help with member retention?
Yes. A full section covers loyalty programs, personalization and long-term memberships.
Where can I buy it?
On Amazon US and Amazon UK as a Kindle eBook or paperback.
