Free Printable Holiday Promotion Planner for Small Businesses (US and UK)
Plan your Black Friday, Christmas and New Year promotions on one page. Fill in the key dates, pick one offer per date, decide where you will announce it and check that you can actually deliver. Works for shops, salons, restaurants and service businesses in the US and UK.
Free. No sign-up. Opens your browser's print dialog: choose "Save as PDF" to keep a copy.
Holiday Promotion Planner
fullybookedguides.com
Promotion calendar
Date
Occasion
Offer
Where I will announce it
Done
Early November
Black Friday / Cyber Monday
Small Business Saturday (US)
Early December
Last order date before Christmas
Boxing Day / Day after Christmas
New Year
Offer check
Each offer is simple enough to explain in one sentence
The discount still leaves a profit (check your margin first)
An end date is stated clearly
Gift cards or vouchers are available for last-minute buyers
Terms are clear: what is excluded, limits per customer
Can I deliver it?
Stock ordered with delivery buffers
Diary or booking slots opened for the busy weeks
Extra help or opening hours arranged
Last order and last delivery dates published
Opening hours updated on Google Business Profile
Numbers to write down
Measure
Last year
This year
Note
Sales or bookings
New customers
Gift cards sold
Best-performing offer
Questions
When should small businesses start planning holiday promotions?
Start in October. Customers begin looking for gifts and bookings early, and you need time to order stock, open diary slots and announce your offers before the Black Friday rush.
Do I have to discount on Black Friday?
No. Added value, bundles, gift cards, early access for loyal customers or a free extra can protect your margin better than a deep discount. Work out your margin first.