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Free Printable Local SEO Checklist for Small Businesses (US and UK)

Everything a local business should set up so customers nearby can find it on Google and Maps. Tick items off as you go and come back every quarter.

Free. No sign-up. Opens your browser's print dialog: choose "Save as PDF" to keep a copy.

Local SEO Checklist

fullybookedguides.com

Google Business Profile

  • Claim and verify your profile
  • Choose the most specific primary category
  • Use your real business name only
  • Add services, hours, photos and a short description
  • Add real photos every month

Reviews

  • Create your direct review link and QR code
  • Ask every customer, not just happy ones
  • Reply to every review within a few days
  • Never offer rewards for reviews or write fake ones

Consistency and website

  • Name, address and phone match on every listing
  • List the business on a few trusted directories
  • One page per main service
  • One page per area you serve
  • Phone number, address and map on your contact page
  • Site loads fast on a phone

Tracking

  • Check profile calls, direction requests and website clicks monthly
  • Set up Search Console for your website
  • Note which searches bring you customers

Questions

How long does local SEO take to work?

Profile fixes can show within weeks, but ranking higher usually takes a few months of steady reviews, accurate listings and useful pages.

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